RIYA AGRAWAL

Digital Marketing Executive
Bangalore, IN.

About

Results-driven Digital Marketing Executive with 1+ year of experience in developing and executing impactful campaigns. Proficient in optimizing SEO strategies, managing social media platforms, and crafting engaging content to enhance brand visibility and drive measurable results. Leverages expertise in Google Analytics, Meta Ads Manager, SEMrush, and AI tools to combine creativity with data-driven insights, consistently delivering campaigns that align with business goals and foster audience connection.

Work

SVR Farms
|

Digital Marketing Executive

Summary

Led comprehensive digital marketing initiatives for SVR Farms, encompassing social media, website SEO, content creation, and performance marketing to drive brand growth and engagement.

Highlights

Optimized and managed 3 social media accounts (LinkedIn, Facebook, Instagram) and oversaw development/maintenance of 3 distinct websites, enhancing brand visibility, engagement, and organic traffic through SEO-optimized content.

Executed cross-platform performance marketing campaigns, strategically optimizing ad spend to generate high-quality leads and maximize ROI.

Created innovative content, including AI-powered podcasts using advanced tools (Leonardo.ai, Hailuo AI, AIEase, Dream Face), and designed digital assets to strengthen brand authority and expand reach.

Monitored and analyzed performance metrics across social media and websites, implementing data-driven strategies to optimize ROI and campaign effectiveness.

Creators' Space
|

Operation Manager

Summary

Spearheaded daily operations and workflow management for a leading digital marketing agency, ensuring seamless project execution and timely delivery of client campaigns.

Highlights

Optimized operational processes by leveraging expertise in digital marketing tools (Google Analytics, SEMrush, SEO) to enhance campaign performance and ROI.

Monitored and analyzed key campaign metrics, preparing detailed reports to guide future digital marketing strategies and improve ROI.

Collaborated with cross-functional teams (content creators, designers, marketers) to align strategies with client objectives and drive measurable results.

Oversaw resource allocation, budget management, and team coordination to maintain operational excellence and support business growth.

Freelance
|

Digital Marketing & Business Support

Summary

Provided diverse digital marketing and business support services, including website development, social media management, and client communication, to enhance online presence and operational efficiency.

Highlights

Designed and developed user-friendly websites tailored to client needs and optimized Google My Business profiles to improve local visibility and attract customers.

Managed social media platforms (LinkedIn, Instagram) and optimized website blogs to enhance brand visibility, engagement, SEO, and drive traffic.

Handled email marketing campaigns and professional correspondence, ensuring effective communication with clients and stakeholders.

Created detailed performance sheets and professional PowerPoint presentations for impactful communication and campaign outcome tracking.

Digital Corsel
|

Digital Marketing Intern

Summary

Implemented comprehensive SEO and website optimization strategies to improve organic search rankings, enhance visibility, and drive targeted traffic for clients.

Highlights

Conducted comprehensive keyword research and competitor analysis to develop and implement effective SEO strategies, improving organic search rankings for clients.

Optimized on-page elements, including meta tags, headers, and content, to enhance website visibility and drive targeted traffic.

Managed technical SEO aspects, including site speed optimization, mobile responsiveness, and crawlability, resulting in improved search engine rankings and user experience.

Monitored and analyzed website performance using Google Analytics, Google Search Console, and SEMrush, providing actionable insights for continuous improvement.

Education

National Institute of Digital Marketing

Certificate Program

Digital Marketing

Sambalpur University

Bachelor's Degree

Business Administrations

Courses

Specialised in Marketing

Skills

Digital Marketing

SEO, Excel, Google Analytics, DOCS, CMS, GMB, Google Keyword Planner, Google Search Console, Instagram Insights, Hashtag Research, Meta Business Suite, Campaign Management, Customer Segmentation, Social Media Strategy, Content Writing, Influencer Collaboration.

Professional Skills

Problem-Solving, Communication, Team Collaboration, Time Management, Client Coordination, Adaptability, Strategic Thinking, Attention to Detail.

Languages

English
Hindi
Odia

Certificates

Digital Marketing Certification
Dynamic Digital Marketing Program