RIYA AGRAWAL

Optimized and managed 3 social media accounts (LinkedIn, Facebook, Instagram) and oversaw development/maintenance of 3 distinct websites, enhancing brand visibility, engagement, and organic traffic through SEO-optimized content.

Executed cross-platform performance marketing campaigns, strategically optimizing ad spend to generate high-quality leads and maximize ROI.

Created innovative content, including AI-powered podcasts using advanced tools (Leonardo.ai, Hailuo AI, AIEase, Dream Face), and designed digital assets to strengthen brand authority and expand reach.

Monitored and analyzed performance metrics across social media and websites, implementing data-driven strategies to optimize ROI and campaign effectiveness.

Optimized operational processes by leveraging expertise in digital marketing tools (Google Analytics, SEMrush, SEO) to enhance campaign performance and ROI.

Monitored and analyzed key campaign metrics, preparing detailed reports to guide future digital marketing strategies and improve ROI.

Collaborated with cross-functional teams (content creators, designers, marketers) to align strategies with client objectives and drive measurable results.

Oversaw resource allocation, budget management, and team coordination to maintain operational excellence and support business growth.

Designed and developed user-friendly websites tailored to client needs and optimized Google My Business profiles to improve local visibility and attract customers.

Managed social media platforms (LinkedIn, Instagram) and optimized website blogs to enhance brand visibility, engagement, SEO, and drive traffic.

Handled email marketing campaigns and professional correspondence, ensuring effective communication with clients and stakeholders.

Created detailed performance sheets and professional PowerPoint presentations for impactful communication and campaign outcome tracking.

Conducted comprehensive keyword research and competitor analysis to develop and implement effective SEO strategies, improving organic search rankings for clients.

Optimized on-page elements, including meta tags, headers, and content, to enhance website visibility and drive targeted traffic.

Managed technical SEO aspects, including site speed optimization, mobile responsiveness, and crawlability, resulting in improved search engine rankings and user experience.

Monitored and analyzed website performance using Google Analytics, Google Search Console, and SEMrush, providing actionable insights for continuous improvement.